Free course · Self-paced · Lifetime access
BUILD A BUSINESS BIGGER THAN YOU
The complete salon business curriculum from Rachel & Drew — 12 signature modules, 69 lessons, 44 video trainings and 25 downloadable templates. Yours free.
No card required · Instant access
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12
Signature modules
69
Lessons
44
Video trainings
25
Templates & playbooks
The foundation
Before you build your empire, you must fix the foundation.
Every salon owner dreams of launching something bigger — an extension line, a retail brand, education, hands-on classes, an online course, a second location, a digital offer, passive income.
But here’s the truth no one says out loud. If your salon isn’t profitable and systemized, it will swallow every future revenue stream you try to create.
Where the money actually goes
Your brand money
Gone to cover payroll holes.
Your retail profits
Used to patch cash-flow problems.
Your education income
Pulled back into the salon fires.
Your course revenue
Vanished into operational chaos.
This is the cycle every salon owner hits — until they fix the business they already have.
The opportunity
Fuel your next revenue stream.
Once your salon is profitable and predictable, it stops being the thing you survive and becomes the engine that funds everything after it:
- Your extension brand
- Your retail brand
- Your digital courses
- Your hands-on education
- Your events
- Your next location
- Your brand ambassador programs
This course is where you build the foundation that lets new income streams stack instead of collapse.
Introducing
The BYOB Business Edition
Free course
Everything we teach salon owners about running a profitable, systemized business. The same 12 signature modules that sit inside the $97/month Business Edition membership — the course itself is now free, and it comes with access to the Salon Owner Club community.
Open it, work through it at your own pace, keep every template.
GET THE FREE COURSE →
The curriculum
Twelve modules. Sixty-nine lessons.
Built from the systems Rachel & Drew run their own multi seven-figure salon on. Work through it in order, or go straight to the fire you’re putting out this week.
01
Mindset
4 lessons · Real Talk with Rachel, Mindset with Drew, and a CEO life-and-business look behind the curtain.
02
Business models
3 lessons · Business Models 101, and designing the schedule your business actually needs.
03
Knowing your numbers
7 lessons · Level systems, commission and hourly pricing, rental pricing, service menus and the analysis workbook.
04
Ownership & management
3 lessons · Management 101 and the Owner / Manager Playbook.
05
Money & ballin’ on a budget
7 lessons · Budgeting, money, accounting and business loans 101, plus payroll and performance bonuses.
06
Operations
8 lessons · Your operating system end to end: Boulevard, Gusto, payment processing, the Front Desk Bible and Company Handbook.
07
Policies & procedures
5 lessons · The Policies Playbook, agreements and contracts, DocuSign, and KPI tracking sheets.
08
Branding & culture
5 lessons · Culture in the salon, leadership with Drew, hospitality, and your Brand Kit.
09
Inventory & ordering
3 lessons · Retail Sales 101 and the retail budget sheet that keeps ordering honest.
10
Marketing
12 lessons · Social Media 101, ads with Drew, content, email marketing and IG templates — plus the Goldman Sachs CEO Round Table bonus.
11
Community
4 lessons · Becoming locally famous, charitable give-backs, and your education calendar.
12
The dream team
5 lessons · Curating a team, growth plans, human design, and the full hiring guide.
Plus a welcome module and downloadable course syllabus — 14 modules in total.
Included
25 templates, playbooks and workbooks.
Not summaries or checklists. The actual documents the business runs on — download them, put your name on them, use them this week.
Money & numbers
- Salon Analysis Workbook
- Budget Sheets
- Retail Budget Sheet
- Service Menu template
- Mixing Guide + Service Pad
- KPI Tracking Sheets
- Course Syllabus
- Mindset Workbook
Operations & policy
- Owner / Manager Playbook
- Operations Playbook
- Front Desk Bible
- Company Handbook
- Policies Playbook
- Agreements + Contracts
- Payment processing guide
- Hiring Guide + Interviews + Ads
- Brand Kit
Marketing & community
- Marketing Workbook
- IG Feed templates
- IG Story templates
- Email Marketing templates
- Business Cards
- QR Code Mirror Cling
- Education Calendar + Flyer
- Charitable Give-Backs guide
The outcome
What changes when the foundation holds.
After working through the Business Edition, you will:
- Know exactly how to run a profitable salon business
- Have systems that operate without your constant presence
- Have leaders in place, not just employees
- Have clean numbers, structured payroll and clear cash flow
- Have more time, more margin, more energy
- Have the stability to build long-term, scalable revenue streams
- Have a business that fuels your empire instead of draining it
This is how you stop surviving and start scaling.
Your instructors
Rachel & Drew.
Founders of BYOB. The frameworks in this course aren’t theory — they’re the systems our own multi seven-figure salon runs on daily, written down and handed over.
Rachel teaches the numbers, the operations and the marketing. Drew teaches mindset, leadership and ads. Inside the Marketing module you’ll also find the Goldman Sachs CEO Round Table session, included as a bonus.
Frequently asked questions
IS THIS COURSE RIGHT FOR ME?
IS IT REALLY FREE?
WHAT DO I ACTUALLY GET?
HOW DO I KNOW THIS SYSTEM WORKS?
I’M EXHAUSTED — WHY SHOULD I ADD ONE MORE THING?
MY BUSINESS IS SMALL — AM I READY?
The empire starts here
Your salon is not the end goal. It’s the foundation.
12 signature modules. 69 lessons. 44 video trainings. 25 downloads. Plus the Salon Owner Club community. No card, no trial, no catch.
GET THE FREE BUSINESS EDITION COURSE →