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BUILD A BUSINESS BIGGER THAN YOU

and lay the foundation for your brand, your expansion, and your legacy.

 

Every salon owner dreams of launching something bigger — an extension line, a retail brand, education, hands-on classes, an online course, a second location, a digital offer, passive income.

INSIDE THE BUSINESS EDITION,

 

join Rachel and Drew, founders of BYOB, to learn the BYOB Business Edition method.

 

→ LET'S DO THIS

INSIDE THE BUSINESS EDITION,

join Rachel and Drew, founders of BYOB, to learn the Freedom-Based Business™ method.

→ LET'S DO THIS

Before you build your empire, you must fix the foundation.

Every salon owner dreams of launching something bigger — an extension line, a retail brand, education, hands-on classes, an online course, a second location, a digital offer, passive income.

BUT HERE'S THE TRUTH NO ONE SAYS OUT LOUD:
**If your salon isn’t profitable and systemized…it will swallow every future revenue stream you try to create.**
 
Your brand money?
Gone to cover payroll holes.


Your retail profits?
Used to patch cash-flow problems.


Your education income?
Pulled back into the salon fires.


Your online course revenue?
Vanished into operational chaos.


This is the cycle every salon owner hits — until they fix the business they already have.

BYOB BUSINESS MEMBERSHIP BREAKS THAT CYCLE.

THE PURPOSE OF THIS MEMBERSHIP

To help you build a salon business that supports your empire, not competes with it.

I’VE BEEN THERE.

I’m Rachel, founder and CEO of BYOB, host of the chart-topping BYOB Podcast, and an angel investor in some of your favorite women-owned brands.

After I had my baby in the spring of 2022, I had to go back to work waaay too early, in the midst of a heavy postpartum fog. On the outside, everything looked incrediblemultiple 8 figures in revenue. Millions of followers across social platforms. A brand that was becoming a household name. A beautiful daughter and loving husband. It looked like I had it all.

But on the inside, I was completely empty, exhausted and truly just miserable.

I'd been an entrepreneur for over a decade and had hustled my socks off to build what I had, but the reason I even got into business in the first place was missing: freedom.

I HAD NONE.

I’d created a role and business where I was responsible for making every dollar in the business and bringing in every follower. I had completely

given up on the idea of being able to delegate.

And… I missed my baby. I was missing the moments I’d been dreaming about having, for years, with her.

I was faced with either calling it quits to build something that did support the life I wanted to live… or I choose to take some risks, change it up and do things differently.

And the craziest thing happened... By implementing the Playbook I now operate by, our net profit increased 876% in just one year – in an incredibly uncertain economy. But news flash... it isn't all about finances. Freedom is so much more than that.

To me, feeling free = the ability to wake up on any given morning and say, I can do whatever I want today.

The secret I discovered was a simple yet effective business model that almost anyone in the online business space can replicate. It relies on freedom-giving systems, and that’s exactly what I’m teaching you in The Société.

→ JOIN ME IN THE BUSINESS EDITION

I HAD NONE.

I’d created a role and business where I was responsible for making every dollar in the business and bringing in every follower. I had completely

given up on the idea of being able to delegate.

And… I missed my baby. I was missing the moments I’d been dreaming about having, for years, with her.

I was faced with either calling it quits to build something that did support the life I wanted to live… or I choose to take some risks, change it up and do things differently.

And the craziest thing happened... By implementing the Playbook I now operate by, our net profit increased 876% in just one year – in an incredibly uncertain economy. But news flash... it isn't all about finances. Freedom is so much more than that.

To me, feeling free = the ability to wake up on any given morning and say, I can do whatever I want today.

The secret I discovered was a simple yet effective business model that almost anyone in the online business space can replicate. It relies on freedom-giving systems, and that’s exactly what I’m teaching you in The Société.

→ JOIN ME IN THE BUSINESS EDITION

a Freedom-Based Business has a few key features:

if you're not consciously creating it you're unconsciously accepting it.

INTRODUCING

The Société Membership

FOR THE FIRST TIME EVER – Rachel Thomas, founder and CEO of BYOB, is lifting the lid
on the exact roadmap that has generated her business multiple 8-figures in revenue.

In The Société, you’ll get in-depth teaching from Natalie, along with every template
she uses in her business (and personal life) that you can plug into your own.

When you join the membership, you’ll:

 

✔️ Learn The Freedom-Based Business Method straight from Rachel—so you can create a rhythm of consistent, scalable,
profitable growth.
 
✔️ Receive live coaching from Rachel & Team BYOB.
 
✔️ Join a thriving, supportive community of like-minded
founders
 to connect with women who “get it”.

And, as bonuses, you’ll:

 

✔️ Get access to LifeHQ & BusinessHQ: Notion & ClickUp
dashboards designed to help you organize your entire
life & business in one place.
 
✔️ Access BYOB’s Template Vault of done-for-you templates, processes and systems that you can plug into every single area of your business. Need a webinar template? Email sequence? Spreadsheet for almost anything? We’ve got you.
 
✔️ Unlock the Masterclass Vault—full of recorded
workshops never seen anywhere else from some of
your favorite Billion dollar founders and industry
experts.
 
✔️ Access Inner Work on-demand, so you can work
on your mindset every single day: including
breathwork, meditations, and visualizations.

INTRODUCING

The Société Membership

FOR THE FIRST TIME EVER – Rachel Thomas, founder and CEO of BYOB, is lifting the lid on the exact roadmap that has generated her business multiple 8 figures in revenue.

In The Société, you’ll get in-depth teaching from Natalie, along with every template she uses in her business (and personal life) that you can plug into your own.

When you join the membership, you’ll:

✔️ Learn The Freedom-Based Business Method straight from Rachel—so you can create a rhythm of consistent, scalable,
profitable growth.
✔️ Receive live coaching from Rachel & Team BYOB.
✔️ Join a thriving, supportive community of like-minded
founders
 to connect with women who “get it”.

And, as bonuses, you’ll:

✔️ Get access to LifeHQ & BusinessHQ: Notion & ClickUp dashboards designed to help you organize your entire life & business in one place.
✔️ Access BYOB’s Template Vault of done-for-you templates, processes and systems that you can plug into every single area of your business. Need a webinar template? Email sequence? Spreadsheet for almost anything? We’ve got you.
✔️ Unlock the Masterclass Vault—full of recorded workshops never seen anywhere else from some of your favorite Billion dollar founders and industry experts.
✔️ Access Inner Work on-demand, so you can work on your mindset every single day: including breathwork, meditations, and visualizations.

PEEK INTO THE
MASTERCLASS VAULT:

WHEN YOU DIVE INTO THE SOCIÉTÉ,

here’s what you’ll find:

JOIN THE MEMBERSHIP TODAY:

→ JOIN THE BUSINESS EDITION MONTHLY
→ JOIN THE BUSINESS EDITION MONTHLY
→ JOIN THE BUSINESS EDITION YEARLY

Frequently asked questions